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Demystifying PR Deliverables

Summary: Every industry has its jargon and PR is no exception. While it might make us sound smart, it doesn’t help if our prospective clients have no idea what we’re talking about. I thought it was high time we demystify those ‘deliverables’ by explaining what they are and more importantly, how they should be used. Here's a primer to public relations deliverables and how you can use them to get results for your company or clients.
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