Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide.
Look, this stuff isn't soil-yourself funny—which is kind of a shame, actually, because Tide's vaunted cleaning action would really come in handy if it were. Still, the slightly warped set-ups and restrained sensibility feel just right for the P&G mainstay, which closes each installment with its classic tagline, "If it's got to be clean, it's got to be Tide.
I'm a bit behind on trade posts, mostly because I haven't been posting about trades all that often lately. It's funny how that works, isn't it? This post is actually just another part in a series about the huge lot of Spring Cleanin...