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Hinge relaunches as a paid members-only relationships app, moving away from Tinder

Hinge is taking a hard left swipe at its own business model. The dating app relaunched Tuesday from a free swiping app into a members-only company — for $7 per month. Instead of competing with the likes of Tinder, Bumble and Happn (to name a few), Hinge has rebranded itself as the or eHarmony for the next generation. While some apps define themselves as a way to "meet people" or "discover people," Hinge is now a relationships app.
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