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Google Search now directly links you to brands’ social profiles

Technology : The Next Web Blog

Google is always trying to make information quicker to access on its search engine. Now, when you look up a brand, you’ll see links to its social profiles provided right through its information card. Google’s been adding social prof...

Pinterest Marketing Tips: How to Grow Your Audience and Measure Success

Internet / SEO : SEO Scoop

5 tips on how to impact your fan base, engage your social audience, and help spread awareness of your brand. Then, learn how to measure the effectiveness of what you just did. Post from: Search Engine People SEO Blog Pinterest Marke...

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Internet / SEO : Search Engine Watch

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same b...

Google reportedly aims to start building its new London mega office by the end of 2017 (GOOG)

Technology / Technology Industry News : Silicon Alley Insider

Google is planning to start building its new, heavily delayed UK headquarters before the end of 2017, Bloomberg reports. The search giant is currently looking for a construction company to build the new London offices, according to ...

How To Use Paid Search Ads To Build & Measure Brand Awareness

Internet / SEO : SEO Scoop

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consu...

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