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"Dabbing" into Branding with Internet Content Creators

Nichole Francois Chances are you’ve seen the video of a couple of friends “dabbing” during the Olympic Games. But who is the guy behind the viral video? That would be Logan Paul, Internet content creator and brand influencer. During Advertising Week, Marcus Peterzell, EVP of Entertainment at Ketchum, sat down with Logan Paul, actress Meg Ryan, and writer Robert Gordon to discuss how the advertising industry can create content that grows bigger every day through Internet content influencers.
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