Post Profile






Liftoff: Female App Users 34% More Likely to Purchase Than Males

Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-app purchase behavior of users in mobile shopping and gaming apps.
read more

share

Related Posts


Index shows that cost of acquiring new mobile users dipped slightly in July

Technology : Venture Beat

During the month of July, the cost of acquiring a new user for iPhone mobile apps declined slightly, according to an index monitored by mobile app user acquisition platform Fiksu. That means that for mobile marketers, July was a les...

IronSource launches Aura to give 100 million smartphone users the cure to shovelware

Technology : Venture Beat

If you’re an Android user, you’ve probably had a terrible experience with shovelware — the “helpful” apps manufacturers and carriers add to your phone without asking. Typically, these apps suck up precious storage space. Even worse ...

Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs

Technology : TechCrunch: Enterprise

Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who ...

Report: Financial Apps See Most Purchases During Summer, Not Tax Season

Technology / Social Media : SocialTimes.com

Liftoff has released a new report analyzing user behavior in mobile finance apps.

Liftoff Measures Gender’s Effect on App Engagement [Infographic]

Technology / Social Media : SocialTimes.com

Liftoff, a mobile app marketing and retargeting platform, has released its Q1 2015 Liftoff Mobile App Engagement Index, measuring the role gender plays in the engagement of mobile app users. The data measured the cost-per-action and...

Comments


Copyright © 2016 Regator, LLC