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Dual use of same mark on customized Jeeps not confusing, court rules

Moab Indus. v. FCA US, LLC, No. 3:12-cv-8247, 2016 WL 5859700 (D. Ariz. Oct. 6, 2016) Moab sued FCA, aka Chrysler, for trademark infringement (via reverse confusion) and state-law dilution based on Chrysler’s use of MOAB on a limited edition version of its Jeep brand. Chrysler counterclaimed for infringement and dilution because Moab customizes and “upfits” Jeeps and applies its Moab mark without removing Chrysler’s marks; the expansiveness of this claim caught my eye, though unfortunately the court doesn’t give a clear statement about just how implausible and dangerous that claim is.
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