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#Femvertising is the Future

Mikayla Toonen, Special to Advertising Week It may not be in the dictionary, but femvertising is on its way.  SheKnows Media defines femvertising as advertising that employs pro-female talent, messages, and imagery to empower women and girls.  During Advertising Week, a group of panelists joined together to explore the industry-wide movement toward creating more pro-women advertisements, and how those efforts have already made an impact.
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