Post Profile

(VIDEO) IAB's Wiener Sees More Creative Story Telling, Sophisticated Targeting

Never a dull moment at the Internet Advertising Bureau, and 2016 is no exception. Of three key themes codified in January, better user ad experience and more precision in consumer targeting have seen healthy uptake, while the desire to add 10,000 jobs in a diversity push is understandably a longer haul. "I'm very proud of the progress that we've made I terms of user experience," IAB Board of Directors Chairperson Lauren Wiener says in an interview with Beet.
read more

See more about: Advertising Bureau

Related Posts

Internet advertising revenues in the US hit record $9.26 billion in Q3 2012: IAB

Technology : The Next Web Blog

The Internet Advertising Bureau (IAB) and PwC US have reported that the third quarter of 2012 was the biggest on record for the online advertising industry in the US, which reached... Keep reading ?

Internet advertising revenues hit record $8.4 billion in 2012?s first quarter

Technology : The Next Web Blog

Internet advertising revenues set a new record in the first quarter of 2012, totaling some $8.4 billion during the three month period, the Interactive Advertising Bureau (IAB) announced today. This...

(VIDEO) As Brand Excitement Builds, Augmented/Virtual Reality A Hot Topic At DMEXCO 2016: IAB's Bager

Technology : Huffington Post: Technology Blog

Anna Bager doesn't need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile and Video for the Internet Advertising Bureau expects to hear lots of discussion ab...

IAB: You're Not Spending Enough on Digital

Media / Media Industry News : Adweek

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study by Nielsen that doesn't just tell advertisers to move more dollars online; it tells you how much to reallocate. The IAB further says ...

Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Media / Media Industry News : Adweek

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau. The IAB report a...


Copyright © 2016 Regator, LLC