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RatedAgent: What you get when agent rating forbids ‘cherry-picking’

"All of the focus in real estate services for almost forever has been upon sales and production. Everything that is measured, compensated, rewarded, awarded is all about how much business is done," says Larry Romito, founder of RatedAgent. "But consumers are more interested in how each transaction is performed as a measure of excellence. Not how much business is being done."...
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