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(VIDEO) OMD's de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement

There's enough disruption in digital advertising, so a flap at Facebook and uncertainty surrounding Twitter are best dealt with quickly. That's the view of Mainardo de Nardis, CEO of OMD Worldwide, Omnicom's global media communications agency. Last month, Facebook apologized after major agencies became aware that the social media behemoth had erred in the way it computed one of its video viewing metrics, as The Wall Street Journal reports.
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