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CoverGirl's New (Male!) Model Breaks All the Rules and We Love It

Post by Liz Alterman. CoverGirl is known for its flawless faces, but up until now, they've all been female. But that's all changed with the beauty brand's newest spokesmodel. Sure, they've got swoon-worthy skin and enviable bone structure, but what sets this 17-year-old apart from the other pretty faces is that he's male. James Charles, makeup maven and YouTube sensation, joins CoverGirl (and "It" girl Katy Perry) as its first CoverBoy, opening the door (or cosmetic bag, as it were) for inclusion in the beauty space.
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