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Jimmy Iovine on the Future of Apple Music: 'We're Building the Right Hybrid'

Apple Music executive Jimmy Iovine spoke with Billboard in a wide-ranging interview that was shared this afternoon, where he shared his thoughts on his team, the importance of merging technology and popular culture, and the future of Apple Music. According to Iovine, Apple is aiming to build a music service that is both "technologically and culturally adept," bridging technology with art and music creation.
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