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CoverGirl Makes History With First Male Spokesmodel: Social Media Star James Charles

Storied makeup brand CoverGirl has just made history with the help of a nascent social media superstar. The company, whose spokesmodels include Katy Perry and YouTube’s own Ingrid Nilsen, announced today its first male CoverGirl -- the 17-year-old makeup artist and Instagram star James Charles. CoverGirl made the announcement on Perry’s Instagram account with a shot of she and Charles on the set of a commercial for the brand’s forthcoming mascara, So Lashy, which is designed to work on all lash types and launches next month.
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