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Google Announces Acquisition of Influencer Marketing Platform FameBit

Google announced today in an official blog post that it has acquired three-year-old influencer marketing platform FameBit, which pairs social media stars with brands to collaborate on sponsored content. The deal will provide YouTube with an avenue into the innumerable sponsored video transactions that proliferate across its platform on top of the advertising revenues that it already shares with creators.
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Google buys FameBit to help creators get sponsorship and product placement deals

Business & Finance : Mashable: Business

Google is helping creators earn a living from more than just video ads. The tech giant, which owns video network YouTube, announced Tuesday that it had acquired FameBit, a self-service technology platform to connect creators and adv...

Google acquires FameBit to connect YouTube creators with marketers

Technology / Startups : TechCrunch: Startups

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. This could be an important step for Google’s YouTube, where monetization has been a big...

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Technology / Google : TechCrunch: Google

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. This could be an important step for Google’s YouTube, where monetization has been a big...

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Technology : Venture Beat

Google announced on Tuesday that it has acquired FameBit with plans to leverage its technology platform to help its YouTube creators better connect with brands. Financial terms of the deal were not disclosed. “We believe that Google...

Google Acquires FameBit to Increase Branded Content Deals

Technology : Tech - WSJ.com

Google has acquired FameBit, a startup that helps advertisers find digital influencers for potential branded content deals. The takeover by Google, which owns YouTube, is designed to bring more revenue into online video.

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