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USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal With Former Agency

USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review that lasted several months. Starting in the second quarter of 2017, all USAA work currently handled by other agencies will be transitioned to the Publicis umbrella group. The news comes less than a year after a scandal involving a racist email sent by an executive at USAA's former agency of record, Campbell Ewald, made international headlines and inspired a new round of conversations about diversity in the advertising industry.
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