Google is helping creators earn a living from more than just video ads.
The tech giant, which owns video network YouTube, announced Tuesday that it had acquired FameBit, a self-service technology platform to connect creators and advertisers for product placements, paid promotions and sponsorships.
FameBit is Google's first influencer network.
SEE ALSO: YouTubers can now interact with viewers through live text, GIFs, images
The acquisition provides Google with a network and technology to service brands and creators, a move the company said in a blog post would bring "even more revenue into the online video community.
Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. This could be an important step for Google’s YouTube, where monetization has been a big...
Google has acquired FameBit, a startup that helps advertisers find digital influencers for potential branded content deals. The takeover by Google, which owns YouTube, is designed to bring more revenue into online video.
Google announced Tuesday that it bought Famebit, a company that helps brands work with YouTube creators for marketing their products. Famebit is basically a way for companies to get product placement in videos posted by popular YouT...
The already indistinct line between ads and infotainment on YouTube is about to become blurrier following parent company Google’s acquisition of FameBit. The technology platform helps to connect companies willing to pay for sponsor...