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Amazon's video streaming service is a threat to retailers — not Netflix (AMZN, NFLX)

Amazon is doubling down on its video streaming content this year, which seems like a direct strike against Netflix. But in fact, Amazon's new service could be a bigger threat to retailers. According to this chart by Cowen & Co., 66% of Prime households are paying Netflix subscribers, with another 10% having access to the service one way or another. That means video-streaming may not be a zero-sum game, but rather a market where a mixture of standalone services coexist with each other.
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