Post Profile






What Journalists Can Learn From Marketers

Summary: After returning from Content Marketing World, Contently Editor-in-Chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those with backgrounds in marketing...
read more

share

Related Posts


Content Marketing even offline

Marketing / Online Marketing : Web Ink Now

Content marketing as a concept has become better known in the past few years, particularly because of Content Rules by Ann Handley and C.C. Chapman and Content Marketing World, an event produced by Joe Pulizzi. Most people know cont...

Online Reviews: The Superhero Of Content Marketing

Technology / Social Media : Outspoken Media

Last week, we saw Lisa Barone and Joe Hall have a professional skirmish over the value of content marketing. I found myself torn between the two arguments. On one hand, all the content in the world can’t save your brand from a bad p...

Content Marketing Minds: Land Rover and William Boyd

Technology / Social Media : Social Media Today

If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may ju...

Brand New ‘Slayaway Camp’ Trailer Revealed, Release Date Announced

Genres / Horror : Golden State Haunts and Events

Brand New ‘Slayaway Camp’ Trailer Revealed, Release Date Announced 80’s Underground Video Artists “The Betamax Killaz” Create a Masterpiece After the hit launch on web gaming portal Kongregate, Blue... [[ This is a content summary o...

The No. 1 Factor Affecting Content Marketing And PR

Business & Finance : Forbes: Business

One major factor affects how successful a brand will be with its long-term PR and marketing efforts, and it’s up to company leaders to understand and prepare for it.

Comments


Copyright © 2016 Regator, LLC