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PR Tips: Leveraging AI and the IOT

Summary: Are you ready for 360°/365, tech and AI-enhanced, digital-first PR? The future of PR is here, and it may be driven by inanimate objects, bots, and artificial intelligence technologies. Already companies like Pernod Ricard UK (Malibu Rum, Absolut Vodka) are experimenting with available mobile technologies like NFC...
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