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How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith. Vevo, which has seen year-over-year growth, is trying to really personalize the ad experience for its users. This includes recommending videos based on your viewing history, in addition to providing original content and exploring how to best use the Vevo app and other platforms.
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