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Why Do American Voters Need Their Candidates To Seem ‘Cool’?

I have been thinking a lot about our aversion to tact in politics, and the irritating idea that tact and candor can’t coexist. “Tact” implies effort and deliberation ? the antithesis of the quintessentially American value of being “cool.” “Cool” is offhanded, “cool” is devil-may-care. Cool is Han Solo. Cool is Don Draper. These figures don’t seem to care about much, but, their authors implore, they really, really do.
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