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The New adidas “Day One” Capsule Is at the Intersection Of Sports and Leisure

For FW16, adidas has unveiled a brand new premium capsule: adidas Day One. In a press release, the sportswear giant said the collection “will explore, elevate, and celebrate a new facet of the adidas DNA,” and aims to transplant the brand’s expertise in performance to a lifestyle context. The capsule is split into two categories: running […]
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