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THE APP ENGAGEMENT REPORT: The tools and tactics brands, marketers, and app makers can use to keep users invested and maximize value

Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market. Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. To make matters worse, those marketing costs have hit record-high levels over the past year as discoverability has become more challenging.
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