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Multichannel Attribution and the Modern Digital Marketer

Technology / Internet : MediaPost - Search Insider

Last week Forrester Research released its projections for the growth of the interactive marketing space through 2016. According to Forrester, $77 billion per year will be spent on digital marketing by that time, or roughly the equiv...

Sponsored post: Attribution: It’s all about the journey

Technology : Gigaom

When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create ...

Attributing Success Across Media Investments

Technology / Social Media : Digital Pivot

Summary: It's time for everybody to learn one simple word in the wild-and-crazy world of digital marketing: attribution. The process of attributing success to specific digital marketing tactics helps advertisers take into account th...

Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

Internet / SEO : Search Engine Watch

A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.

4 Reasons Why Attribution Is So Hard

Internet / SEO : Search Engine Watch

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.

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