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Creepy clown 'madness' is classic social panic, say experts

With a wave of hysteria about sightings of "creepy" or "killer" clowns sweeping the United States and far beyond -- forcing McDonald's to limit the appearances of its mascot Ronald McDonald -- AFP asked experts how the phenomenon could have taken such a grip. How did the 'madness' start? "Everybody is acting as if this is unprecedented, that it has never happened before," said sociologist Dr Robert Bartholomew, author of "The Martians Have Landed: A History of Media-Driven Panics and Hoaxes".
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