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US Election 2016: Marketing the Next President

Will Jellicoe, the7stars The so called experts believed we wouldn’t (and shouldn’t) vote for Brexit. It happened and the country quickly realised something that marketers have known for a long time - an emotional message can be more persuasive than rational reasoning. As American’s prepare to vote for their 45 th President on the 8 th November, the7stars’ Will Jellicoe looks at the key marketing battlegrounds being contested by Trump and Clinton.
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