Post Profile

Newzoo: Esports has caught up with MLB and NHL with a key segment — male millenials

A new report from research firm Newzoo states that male millennials (ages 21 to 35) watch esports as often as baseball or hockey, with each activity claiming 22 percent of men from that age group as fans. This is one of the most important demographics for advertisers, who are willing to spend big ad money […]
read more


Related Posts

Newzoo Claims 81% of Kindle Fire Owners Are Gamers

Mobile / Mobile Apps : Slide To Play

Research firm Newzoo claims that there are now 17.4-million active users of the Amazon Kindle Fire in America. Amazon does not release precise hardware sales figures, so companies like Newzoo are needed to provide comparative data (...

Esports makes up 21.3% of Twitch’s viewers

Technology : Venture Beat

Esports is becoming a big deal in driving online video traffic. Market researcher Newzoo said today that esports drives 21.3 percent of viewership on livestreaming site Twitch, which has grown to more than 100 million viewers a mont...

Newzoo: Esports revenues are on pace to grow 52% this year

Technology : Venture Beat

Competitive gaming is going through a growth spurt in 2016. Esports-related revenues are on pace to generate $493 million in 2016, according to a report from intelligence firm Newzoo. That’s up more than 51.7 percent from 2015, and ...

Esports market to grow 43% to $463M in 2016 and reach $1.1B by 2019

Technology : Venture Beat

The global esports market is expected to grow 43 percent from $325 million in 2015 to $463 million in 2016, according to a new report by market researcher Newzoo. By 2019, esports are expected to grow to $1.1 billion. Esports, where...

Marketers spend five times more to reach Millennials versus other groups

Technology : Venture Beat

A new research report from the ad data and analysis firm Turn says advertisers are spending 500 percent more on digital media to reach Millennials than on media to reach all other consumer groups. Millennials are ages 18 through 35....


Copyright © 2016 Regator, LLC