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A new company found a way to take the hassle out of reusing water bottles

Water bottles are super useful until they're empty. Then you just have an empty tube to carry around. An alternative to that hassle is to buy disposable plastic bottles, but those aren't exactly environmentally friendly. Jean and Kevin Wu have a better way to avoid that dilemma: que Bottle. What starts as an 8.4-inch, 20-ounce bottle when full can be compressed to a 4.8-inch "cube" when empty.
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