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Wine Label Design Is More Important Than You Think

How the look of a bottle influences what you buy, for better or worse One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 dollars, from chateaus and vineyards to gold pheasants, floating bubbles, a goose mid-flight, and a man with an apple on his head.
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