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Changing attitudes on genital cutting through entertainment

(University of Zurich) Female genital cutting constitutes a serious health risk for millions of girls and women. Researchers from the University of Zurich have found a promising approach to change attitudes within cutting communities. They produced fictional movies about a family in the process of discussing whether to have their daughters cut. The results show that the movies had a positive influence on attitudes towards uncut girls and therefore repeated exposure to similar movies could be a discreet but effective intervention to reduce female genital cutting.
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