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Great Job, Internet!: Grey Poupon has had a lengthy, distinguished career in hip-hop

Whether because it’s a familiar status symbol or simply because it rhymes so well with “coupon” and “futon,” Grey Poupon has been the most popular mustard in hip-hop for decades now. Kanye West raps about it. So does Jay Z. Grey Poupon is practically a motif on Ghostface Killah’s 1996 album Ironman. Vox’s Estelle Caswell hadn’t planned on researching the history of condiments mentioned in rap lyrics, but she couldn’t ignore all those references that kept popping up in the music she loves.
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Vox contributor Estelle Caswell looked at the surprising frequency of references to the mustard brand Grey Poupon in rap music. The post includes an interactive graphic that sorts the references by year with audio clips of each Grey...


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