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Target is taking on IKEA by making affordable modern furniture under $400

Target is doubling down on furniture. On October 10, the retailer announced that it will team up with design and lifestyle brand Dwell to put out a line of affordable, minimalist, modern furniture. The collection, called "Modern by Dwell Magazine," features furniture pieces ranging from $49.99 to $399.99 and decor pieces from $17.99 to $49.99. Dwell's usual furniture offerings — while painstakingly well designed — often run in the thousands of dollars.
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