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New Body Labs API Could Yield Industry-Altering Benefits To Clothing Makers, Retailers, and Buyers

It happens to all of us. We buy clothes for ourselves or as a gift (online or in a store) and when those clothes are put on for the first time, they turn out not to fit. What happens next is the bane of the entire clothing industry and its customers. The return process is laborious, inefficient, and worst of all, very expensive. No matter who you ask -- the clothing manufacturers, the clothing retailers, or every day consumers -- everyone views clothing returns as hateful.
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