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This new app wants to take on Snapchat with 'augmented' video messaging

Your friend sends you a video message asking you to go to a Drake concert that night. The moment the word "Drake" is said, the Canadian rapper's name appears to the left of the video with a link to check out his music on Spotify. Another link appears with directions to the concert venue. That's the experience a new app called Tribe describes as "augmented messaging." The new Tribe 2.
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