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Geostellar Lands $7M in VC to Lower Residential Solar Customer Acquisition Costs

Customer acquisition makes up roughly 10 percent of a residential solar system’s total cost. And unlike PV module or inverter costs, it's a much more stubborn cost to eliminate. Startup Geostellar just won $7 million in financing led by Dallas-based venture firm Matador Capital Partners to lower acquisition costs via an online platform that lets residents simulate the value of a rooftop solar system at a specific location.
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