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Here's Why You Shouldn't Focus on Your Content Marketing Results

What do you want from your content? Pardon the italics. I'm not commenting under my breath like someone at a presidential debate. I'm just curious, because the answer differs from person to person: "I definitely want more shares from my content. More shares = more potential readers = more potential customers." "My number one goal in content is to get more engagement. More views, more comments, the whole thing.
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