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What To Call The Key 2016 Demographic?

The political media is falling down on the job. Where (oh where) are the cutesy names for the key demographic group in this election cycle? You can trace this phenomenon back to (at least) the vaunted Reagan Democrats of the 1980s, but more recently we've had Soccer Moms, NASCAR Dads, and Security Moms -- groups who were supposedly the most crucial for how the vote turned out in presidential years.
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