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Facebook turns to Groups to maximize ad platforms (FB)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook is turning to its Groups feature in its ongoing quest to attract more ad dollars. The company confirmed that it was test delivering ads in the feature to select users across four countries, according to TechCrunch. Facebook said it was testing Groups ads on both mobile and desktop in Australia, Canada, Ireland, and New Zealand, with plans to evaluate responses from users and advertisers before rolling it out more broadly.
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