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Call it a textbook comeback for Michael Hansen

BOSTON — It's long been viewed as the perfect model for the textbook business: publish it and they will buy. Not surprisingly, an industry with 100-year-old plus roots was slow to adapt to the digital era. As sales dropped, prices rose and both students and teachers lost the incentive to pay. Where once 85 percent of the market was defined by new book purchases, the shift has been dramatic: 80 percent of all textbooks are now rented or purchased used.
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