We’re just over a month into the NFL season and one of the biggest stories has been ratings. Falling ratings, specifically. Despite a rebound in performance against last Sunday’s debate, the NFL’s ratings are down 10 percent from a season ago. Analysts are trotting out any number of explanations from cord cutting to streaming on Twitter to a busy calendar year involving the election and the Olympics.
The NFL can't compete with presidential debates in the ratings, but that isn't even the league's biggest problem.
Despite a 3% increase in ratings for Monday Night Football on ESPN, the NFL's overall ratings this fall are down 2% from last season and 3% from 2010. However, ratings are up 18% overall from 2008, signifying that the league is stil...