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What Brands Can Learn from McDonald's YouTube Fail

Summary: McDonald’s launched its spin-off YouTube channel, Channel Us, last July. But just one year on, it pulled the plug. Fronted by YouTube personalities Oli White and Hazel Hayes, the channel had featured career-centric videos on topics from becoming a vlogger to creating a fashion show. Its aim had been to target, you guessed it, the 16- to-24-year-old demographic.
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