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2 key metrics show Samsung's entire brand perception has tumbled over its exploding phones

Samsung's global recall of its exploding Galaxy Note 7 smartphones hasn't just had an effect on people's view on the product, it has managed to tarnish the entire Samsung brand. Data from polling company YouGov BrandIndex, provided to Business Insider, shows two key brand perception metrics have taken a tumble since its PR crisis around the exploding devices began. Samsung's "recommend score" — a measure from 100 to -100 of whether people are likely to recommend the brand to a friend or tell them to avoid it — has dropped in the US from 46 back in June to a score of 29 when the most recent survey was taken.
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