Ilir Sela's friends and family learned to get used to his ring tone. When it went off, they knew they had to quiet down and turn off the music so Sela could take care of business.
That business was turning an online pizza order into a real-life delivery to someone's home. Sela was doing it manually: he'd get an email with an order and call it in himself.
"I remember going to switch from Verizon to AT&T, because AT&T allowed you to browse the internet and take phone calls at the same time," Sela told Business Insider.
As Maya Sela reports in And for his next trick... in Haaretz, 'Fed up with the way his books were being handled by local publishers and bookstores, experimental novelist Alex Epstein chose to offer readers his latest volume of short...