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Why France Recognition Can Be the Making of Atletico Madrid's Kevin Gameiro

Elite football has long since become a game of characters, almost as though who you are off the pitch means more than how you play on it. The best players and managers all have distinctive personalities, with their profiles promoted in a way that gives supporters an insight into their lives and, as such, makes them feel closer to their clubs. Big-money signings or new contracts are being announced in increasingly daring ways in order to pander to those supporters via social media, almost giving the impression that just having this player in their lives is a trophy in itself.
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