Shazam is trying to do more than identify the song playing in the bar. Its next step toward that goal is adding more video.
The app that identifies a song after hearing a few seconds of it will now play a full music video and create a customized video channel for any song it identifies. In the past, the app has offered information about the song, including lyrics and links to outside music videos and ways to listen.
After you ID a song, Shazam will suggest channels of music videos that can be curated by editors, tailored by advertisers or generated by trending data.
Shazam, an app best known for identifying songs playing around you, is making a big move into identifying all kinds of media playing around you. That promises to move Shazam from our pockets, where its smartphone apps mostly identif...
For many, Shazam is just a magic blue button that tells you what song is playing at the bar or on the radio. Considering how daunting a task being able to identify the world's music is, it does this very well. But, the company wants...
Until now, music fans mostly have used the Shazam app to identify unfamiliar songs playing on the radio, at the gym or in a bar. Now they can find music on the app that’s not playing anywhere.