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4 media companies including Thrillist and NowThis have merged — and Discovery just poured $100 million into it

Discovery Communications is making a $100 million investment in an entity called "Group Nine Media," a new holding company that ties together media brands Thrillist, NowThis, The Dodo, and Seeker (Discovery's digital network). Ben Lerer, Thrillist's CEO, will be the CEO of Group Nine. "The merging of these millennial-focused brands will immediately create in Group Nine Media one of the largest digital-first media companies," the company said in a press release.
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