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Abercrombie & Fitch Continues Rebranding Efforts with Holiday Ad Campaign

As with many teen brands, Abercrombie & Fitch is in overhaul mode in an attempt to salvage flagging sales numbers; it is also in the unique position of needing an image makeover after years of bad press surrounding former CEO Mike Jeffries. The Abercrombie & Fitch revamp has been... Continue reading
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