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The Impossible Burger's West Coast Debut And The Wild Frontier Of Plant-Based Meat

Through the isolation of naturally occurring properties found in both animal meat and plants, the Impossible Foods team has successfully created the Impossible Burger, a scalable and affordable plant-based substitute that looks, tastes, bleeds and sizzles like a traditional ground beef patty. And now, the Impossible Burger is available for consumption on the West Coast for the first time ever.
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