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SEW Experts: PPC Keyword Sets: Words to the Wise

Internet / SEO : Search Engine Watch

When it comes to paid search, there's no such thing as a free lunch. In today's Profitable PPC column, "PPC Keyword Sets: Words to the Wise," David Szetela explains why a successful paid search campaign requires a constant gardner. ...

#PPC 101: Creating Your First Paid Search Campaign by @Rocco_Zebra_Adv

Internet / SEO : Search Engine Journal

Create your first paid search campaign on Google AdWords. Find out dos and don'ts. The post #PPC 101: Creating Your First Paid Search Campaign by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Internet / SEO : Search Engine Watch

Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and corre...

5 Tips for Managing Your PPC Accounts

Internet / SEO : SEO Scoop

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on getting ...

PPC SWOT Analysis: Manage Campaigns Like a Business

Internet / SEO : Search Engine Watch

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT a...

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